The CEO of ASTA, Zane Kerby, highlights the growing need for new travel advisors in the industry during the ASTA Travel Industry Forecast event held in Washington, D.C. This discussion precedes ASTA Legislative Day, an annual event where members engage with legislators to address critical issues.
Kerby dismisses the outdated notion of a dying profession and instead emphasizes the thriving state of the travel advisor business. He notes the increasing public recognition of the value advisors provide, and the U.S. Bureau of Labor Statistics predicts a significant 20% growth in travel advisors from 2021 to 2031, surpassing the average rate of expansion.
Recognizing the complexity of travel and the scarcity of time and resources for most individuals, Kerby poses a thought-provoking question: Would people prefer to rely on their own deduction skills or trust experienced travel advisors, who possess extensive knowledge and have personally explored destinations like New Zealand multiple times?
As more consumers seek the expertise of travel advisors, the industry requires a larger workforce to meet the growing demand. Kerby encourages professionals from other industries to consider a career in travel advising.
Attracting new talent has become one of ASTA's primary objectives. The organization has recently revamped its industry orientation training and witnessed significant interest with numerous downloads of its overview of travel advising as a career. Moreover, hundreds of individuals have enrolled in ASTA's "Roadmap to Becoming a Travel Advisor" course. Norwegian Cruise Line has generously donated $250,000 to support ASTA in enhancing its training programs.
Kerby expresses gratitude for Norwegian Cruise Line's support, acknowledging that it has greatly expanded its talent pool. ASTA aims to nurture this audience and guide them toward successful paths in selling travel. John Chernesky, Senior Vice President of North American Sales at NCL, emphasizes the pivotal role of travel advisors in meeting the industry's demand. He likens travel advisors to pilots for airlines, underscoring their essential contribution to the smooth functioning of the travel industry.
By attracting new travel advisors, ASTA and its supporters envision a prosperous future for the industry, with ample opportunities for professionals seeking fulfilling careers in selling travel.