Carlson Rezidor Group has announced its booming expansion strategy of escalating the organization’s presence in state capitals and metropolitan cities at the Hotel Investment Conference South Asia (HICSA) 2017 by building new partnerships and spiraling the brand’s presence with Radisson RED and midscale brands Park Inn by Radisson and Country Inns & Suites.
Carlson Rezidor Hotel Group’s India range includes 140 hotels in action and under progress across 60 cities in India which comprises 16 state capitals. The operating group’s Compounded Average Growth Rate (CAGR) is 17 per cent since 2010. The Carlson Rezidor’s portfolio also observed healthy Revenue Per Available Room (RevPAR) growth in India– 8 per cent increase in comparison with the industry’s performance of 6 per cent for 2016.On track to open eight hotels this year, the Group recently launched Radisson Blu Jammu and Radisson Blu Atria Bengaluru in Q1.
Thorsten Kirschke, president, Asia Pacific, Carlson Rezidor Hotel Group said, “As one of the leading international hospitality operators in India, we have established a nationwide presence through a significant footprint and deep understanding of this key market. We believe in the further expansion of our plans through new strategic partnerships and growth opportunities to augment our existing strong brand presence.”
Radisson Blu is popularly known as the group’s upper-upscale brand which remains in strong favor by virtue of its high visibility and robust connection with Indian consumers. Good traction is noticed in the midmarket and upscale brands, of which Radisson, Park Inn by Radisson and Country Inns & Suites brands are most suitable.
In order to drive organic growth, the Carlson Rezidor group’s South Asia team has extended its presence in state capitals, while expanding its growth in emerging secondary and tertiary cities as connectivity and infrastructure in the country improves.
A good blend of managed and franchised hotels, the group’score business model in India liesin hotel management, where innovative and scalable development platform encompasses other business models, such as selective franchising and the hybrid “manchising” model – first, beginning as amanagement contract, later maturing into a franchise agreement. This flexible approach, together with acommitment to align with Indian owners’ objectives, has brought about new opportunities and fresh project negotiations in strategic locations.
In addition to signing new build hotels, the group’s India portfolio has also reapedthe benefits of strategic conversions from branded hotels reaching agreements approaching the end of their life cycle. Conversion opportunities have augmented the group’s brand presence efficiently and expediently in recent new to market hotels in strategic secondary and tertiary cities.
Mr. Raj Rana added, “With continued investment in technology and revenue driving platforms, we are optimistic and in a good position to double our portfolio size in the mid-term with future opportunities in anchor markets and portfolio deals. In addition, with a strong workforce of about 15,000 committed employees, our growth promises rewarding career opportunities.”