Taking a cue from global counterparts, Imagica, India’s favourite entertainment destination is geared to extend a unique consumer experience for guests at the Theme Park, in association with Green Gold Animation. This one-of-a-kind alliance with India’s pioneer in producing original animated content, will witness the introduction of India’s first character ride - ‘Chhota Bheem The Ride’. The kids-friendly attraction is scheduled to be unveiled at Imagica’s Theme Park this May.
Providing a permanent presence for India’s favourite character beyond television and digital space, this association along with other initiatives, is expected to drive footfalls at Imagica in Q1 by around 1 Lakh amounting to an increase of ~17% compared to the previous year.
The association will introduce an assorted range of merchandise such as Chhota Bheem and his friends’ apparels, toys, and Back To School products at all the stores and kiosks across the Theme Park. This will also take the character’s interaction and popularity to the next level, as Chhota Bheem entertains guests from all across the country through ‘Chhota Bheem The Ride’ at Imagica, Grand Imagica Parade alongside the stars of Imagica, meet and greet with fans and much more.
Further to etching a special place in consumer’s heart in the Indian sub-continent, Chhota Bheem’s popularity has helped Green Gold Animation to foray into international markets. The creator of the iconic character leads the space with over 20,000+ minutes of original animation, thereby creating a massive fan base in South East Asia, with plans of expansion in the Middle East and North American countries.
On this occasion, Mrs. Pooja Shetty Deora, Director, Adlabs Entertainment said,“Our vision at Imagica is to bring the best of experiences at par with international standards to the country, and our collaboration with Green Gold Animation is sure to set a benchmark in the space of Indian Theme Parks.”She also added “This collaboration marks India’s first of its kind, where a Theme Park is associating with an animated content creator to bring India’s favourite character alive. We are sure our young guests will be thrilled and excited to meet Chhota Bheem at Imagica.”