The boom in demand for electrified MINI vehicles continued also in 2022. With a 25.5 percent increase in sales compared to 2021 and 43,744 units sold worldwide, the all-electric MINI Cooper SE (electricity consumption combined: 17.6 - 15.2 kWh/100 km according to WLTP; CO2 emissions combined: 0 g/km), a locally emission-free vehicle, is by far the most popular MINI model.
Purely electric vehicles already account for 15 percent of total global sales and have risen again in Europe with over 27,000 units of the MINI Electric sold in 2022. This means that the MINI Cooper SE already accounts for 22 percent of total sales. Germany, France and the UK in particular recorded strong sales growth for the MINI Electric. The all-electric MINI 3-door recorded the largest share of total sales in Scandinavia, at 45 percent.
In 2022, MINI further expanded its global offering for locally emission-free premium mobility with the sales launch of the all-electric MINI Cooper SE in Korea and Taiwan. In addition, the all-electric MINI models are also becoming increasingly popular in Hong Kong, where they already account for 43.3 percent of sales in 2022. These developments are evidence of the continued strong interest of the global MINI community in locally emission-free electric mobility.
"The continued success of MINI models with electric drive confirms the brand's path to an all-electric future. With a clear focus on sustainability with a minimal environmental footprint, MINI is attracting more and more customers worldwide who enjoy the electrified go-kart feeling," says Stefanie Wurst, Head of MINI.
Focus on new markets and target groups successful.
Strategic development with a focus on new markets and target groups is bringing strong growth for MINI in 2022. Sales in Japan, for example, were 7 percent higher than the previous year, with 19,530 units sold. The MINI Convertible achieved a strong sales increase of 38 percent in China, with 1,215 units sold. In addition, the markets in India, Thailand, Malaysia, Indonesia, Vietnam and New Zealand also saw strong growth, ending 2022 with the highest sales figures to date.