Luxury fashion has always been associated with opulence and extravagance, with premium quality materials and intricate designs being the hallmark of high-end fashion. However, with the evolution in the design industry, a new definition of luxury has emerged, rooted in exceptional craftsmanship, innovative techniques, and a commitment to sustainability. Clients are becoming increasingly mindful of the story behind the designs they purchase and the people who create them, making wearable art a special place in the fashion industry.
HSIRA WRAS is a brand that is leading the charge in this new era of fashion. Inspired by the jugaad ideas & practices of everyday life of middle-class India, the brand creates its designs through a unique process of repurposing elements from life into fashion and furniture pieces, showcasing a new silhouette that has been reimagined through the object-making process exhibiting the brand's commitment to the fusion of tradition and modernity.
The brand's designs are not just pieces of clothing or accessories, but they are symbols of artistic excellence that are designed to endure.Wearable art holds a special place in the fashion industry as beautifully crafted and carefully designed garments and accessories become symbols of artistic excellence, as well as a form of investment that can be passed down from generation to generation. The idea of a product that is layered with artisanal effort, functional, and adjusted to personal mood and styling is driving the demand for handcrafted products. HSIRA WRAS understands this and offers its clients wearable art pieces that are not just beautiful, but also tell a story.
Sustainability is another aspect that has become increasingly important in the fashion industry. Consumers are becoming more conscious of their impact on the environment, and they want to ensure that the products they purchase are made with sustainable materials and practices.
HSIRA WRAS is committed to sustainability through the use of sourced materials that are by-products of various industries. Although the brand is not using alternatives to leather as of now, it would switch to them when a truly sustainable alternative is commercially available. Until then, the brand is committed to judiciously use its materials for a near-zero waste production. Their use of mycelium based packaging for their products as well as no plastic use indicate their commitment to sustainability as a testament to its belief that the fashion industry can have a positive impact on the environment while still producing high-quality products.
HSIRA WRAS, in a concurrent practice, is also dedicated to promoting independent artists. The brand aims to serve as a platform for collaboration, working with independent artists, both established and emerging, to create a network of artists who are free to express themselves with complete ownership of their work. By promoting independent artists, HSIRA WRAS is helping to foster creativity and innovation in the fashion industry.
With its focus on exceptional craftsmanship, innovative techniques, and sustainability, Hsira Wras is offering a new perspective on the meaning of luxury and excellence in art. The brand's wearable art pieces are a reflection of the art and heritage of India, as well as a celebration of the spirit of innovation. HSIRA WRAS is a testament to the timeless appeal of exceptional craftsmanship and the desire to own a piece of art that tells a story.
As the fashion industry continues to evolve, HSIRA WRAS is poised to become a leading player, offering its clients unique and sustainable fashion pieces that are truly one of a kind.