India’s top airline, IndiGo, has entered into a strategic agreement with travel technology leader Amadeus to offer travel sellers in India and globally access to IndiGo’s NDC (New Distribution Capability) content via the Amadeus Travel Platform.
IndiGo has chosen Amadeus for its advanced airline and distribution technology and extensive market reach. With plans to serve over 110 million passengers in 2024 and a substantial aircraft order book, IndiGo aims to enhance its competitive advantage and tap into new markets and customer segments through Amadeus’ 96% global coverage of NDC-ready travel sellers.
NDC technology revolutionizes distribution by enabling more efficient content delivery and elevating retailing capabilities. It simplifies the booking process for corporate clients and travel agencies by providing direct access to IndiGo’s full range of products, streamlining operations, and offering exclusive deals tailored to individual traveler profiles.
With Amadeus’ NDC capabilities and seamless integration with IndiGo’s IT systems powered by Navitaire, IndiGo can create dynamically priced offers and expose them to customers, boosting ancillary sales and optimizing the travel experience across all sales channels. IndiGo is fully operational with NDC 21.3 and serves bookings from agents in Singapore, UAE, and Africa.
This commitment to NDC technology highlights IndiGo’s focus on innovation and customer satisfaction. By expanding access to its products and services, IndiGo aims to enhance customer control, enabling informed choices and a smoother travel experience from booking to boarding.
Pieter Elbers, Chief Executive Officer of IndiGo, commented, “Celebrating our 18th anniversary this year, we’ve introduced new products like IndiGoStretch and IndiGo BluChip. This agreement with Amadeus supports our ‘Towards New Heights and Across New Frontiers’ strategy, enhancing our distribution capabilities and extending our reach. Amadeus’ deep integration with global travel sellers will allow IndiGo to leverage IATA’s NDC and ONE Order visions, ensuring an exceptional travel experience. This partnership marks another milestone in our journey to redefine air travel.”
Decius Valmorbida, President of Travel at Amadeus, said, “We are excited to collaborate with IndiGo to streamline its distribution strategy and harness new technology standards. As the largest travel distribution platform and IT solutions provider for airlines, Amadeus is uniquely positioned to advance NDC. Our technology will enable IndiGo to tailor its offers using the latest merchandising capabilities and efficiently present them, enhancing the shopping experience for passengers and travel sellers worldwide.”
IndiGo operates a fleet of over 350 aircraft with more than 2,000 daily flights to over 120 destinations, including 34 international locations. Last year, the airline welcomed over 100 million passengers, focusing on affordable fares, punctual flights, and a hassle-free travel experience.