Malaysia Airlines successfully hosted the largest airline trade event ever held in Malaysia, the first Malaysia Airlines Trade Elevation Summit 2024, in collaboration with Tourism Malaysia (TM) and the Malaysia Convention & Exhibition Bureau (MyCEB). This inaugural event brought together 300 delegates, including over 200 international attendees from 48 cities and 21 countries.
The summit marked a significant milestone for Malaysia Airlines as it advances the goals of Visit Malaysia Year 2026 (VMY2026) and positioned Kuala Lumpur (KUL) as a gateway for Asia and beyond, establishing Malaysia as a true ASEAN tourism and aviation hub.
Key decision-makers from major trade companies worldwide participated in the summit, fostering global collaboration, strategizing future initiatives, and strengthening ties crucial for advancing Malaysia's position in the global tourism landscape. This event underscored Malaysia Airlines' commitment to leveraging its role as the national carrier to support national tourism objectives.
Group Managing Director of Malaysia Aviation Group, the parent company of Malaysia Airlines, Datuk Captain Izham Ismail commented, “This summit transcended the typical conference; it celebrated partnerships that embody Malaysia Airlines’ inclusive spirit as we collaborate globally for mutual growth. We eagerly anticipate showcasing Malaysia’s hospitality and advancing tourism objectives through strategic alliances.
We are pleased to collaborate with industry leaders, including travel agents worldwide and local stakeholders like Tourism Malaysia and MyCEB to drive innovation, efficiency and growth in the aviation industry and beyond. We will continue leveraging these partnerships to fuel our expansion, increase our reach and commit our efforts to drive growth both domestically and globally, and look forward to forging strategic partnerships that form a robust network, broadening our market reach.”
The summit also featured the prestigious Golden Wau Awards, the first of its kind in the industry to celebrate top-performing sales agents who demonstrated exceptional achievements in driving revenue. These awards not only recognise excellence but also highlight the invaluable contributions of the trade partners to Malaysia Airlines' growth. By introducing this award, Malaysia Airlines aims to set new industry standards and inspire excellence among all trade partners, thereby significantly contributing to Malaysia Airlines' growth and enhancing Malaysia’s presence on the global tourism stage.