The Karnataka Tourism Society (KTS) hosted the second edition of its Destination Showcase Event in Bengaluru on October 1, 2024, spotlighting attractions in North and Coastal Karnataka. Following the success of the inaugural showcase in March, which featured Chikmagalur and Sakleshpur, this event garnered strong interest from industry stakeholders.
The event was inaugurated by Mr. Srinivasulu (IFS), Commissioner of the Department of AYUSH, Government of Karnataka. Key attendees included Mr. K. Syamaraju, President of KTS and newly elected President of the Federation of Hotel & Restaurant Associations of India (FHRAI), along with other KTS executive committee members. Dr. K.V. Rajendra (IAS), Director of the Department of Tourism, also attended and engaged with stakeholders on marketing strategies and the showcase's effectiveness.
Supported by various government bodies, including the Ministry of Tourism and Karnataka State Tourism Development Corporation, the initiative highlighted North and Coastal Karnataka’s unique tourist destinations, rich cultural heritage, serene beaches, and vibrant local arts.
Mr. K. Syamaraju noted, “This collaboration between KTS and various tourism bodies offers travel agents, tour operators, and hospitality professionals a unique opportunity to uncover the hidden gems of North and Coastal Karnataka. By showcasing the region's attractions, we aim to unlock its potential and foster sustainable growth.”
The event attracted over 150 participants, including travel agents and industry professionals, who engaged in networking and B2B meetings. It featured 23 leading destination management companies, hotels, resorts, homestays, and service providers from the region, promoting collaboration and partnerships. Notable participants included Altitude Hotels & Resorts, Evolve Back Luxury Resorts, Royal Orchid Central Kireet, and many more.
The ‘Discover North & Coastal Karnataka’ event emphasized sustainable tourism and community engagement, providing valuable insights into the region’s diverse travel experiences.