There was not a single miss in terms of star power when the launch of Monarch Cruise took place at the St. Regis hotel in Mumbai. On the occasion Creative Stop by Men’s designer Amit Behki was announced as the wardrobe partner for designing clothes for some of the renowned personalities in association with Monarch Cruise.
In attendance were cricketing legend Sachin Tendulkar, Celebrity Master chef Sanjeev Kapoor,Bollywood Artist Badshah, Celebrity comedian Papa CJ and Celebrity DJ Khushi. Also in attendance from Monarch Cruise were Chairman Shane Hodges, Vice Chairman Josh Hill and CEO Somesh Jagga.
Amit Behki would be designing clothes for some of the biggest names in India; master blaster Sachin Tendulkar, rapper and singer Badshah, super chef Sanjeev Kapoor, DJ Khushi and stand up comedian Papa CJ,along with the chairman of Monarch Cruise Shane Hodges, Vice Chairman Josh Hill and CEO Somesh Jagga.
As Wardrobe Partner, Amit Behki will work closely with Monarch Cruise and create catalogues and design clothes for the entire celebrity line up of some of the biggest names in India; Master blaster Sachin Tendulkar, cricketer Brett Lee, Shane Warne, Jacques Kallis, Dean Jones rapper and singer Badshah, super chef Sanjeev Kapoor, DJ Khushi and stand up comedian Papa CJ, And many more celebrities to come
The theme of the event was black and gold Indian attire. With preparations going on for more than a month, Amit Behki designed and dressed up these five celebs, chairman, CEO and in accordance with the theme in “bandh gala” suits with gold buttons and the gold Monarch logo on the blazer. The officials of Monarch were suited up in formals with a golden tie to top it off.
Being a huge admirer of Sachin, Amit Behki expressed his admiration for the man, “It was a dream come true to not only meet my cricketing hero but also to be a part of the same Monarch Cruise as he is"
Speaking on the event, Amit Behki was quoted as saying, “It was a great experience to design for such well known celebs and to work with Monarch Cruise.The laser technology helped us create the monarch logos in a very elegant manner and this technology is used for the first time in logo designing. In my whole carrier first time we customised suits without taking any actual measurement.The measurements were taken only though visuals. The celebs were happy and pleased.”
Somesh Jagga, CEO Of Monarch Cruise quoted as saying, “We are happy & excited to have Amit Behki on board as our wardrobe partner and are confident that he will bring The Monarch class designs and catalogues on table, Together we plan to bring the world class custom made options for the Monarch Cruise patrons"