SMOOR, the country's most preferred luxury confectionery brand, has announced its collaboration with Hangyo Ice Creams. This partnership marks a delicious fusion of SMOOR's expertise in premium chocolates with Hangyo's mastery in crafting exquisite ice creams, promising a new level of indulgence for dessert enthusiasts.
The collaboration introduces a tantalising range of gourmet ice cream flavours that are set to redefine the dessert landscape. Customers can look forward to savouring Black Gold Chocolate, Roasted Almond with Coffee, Dry Fruits, Salted Caramel, and Vanilla Bean flavours. These indulgent creations will be available in convenient takeaway containers of 100 ml and 500 ml, catering to both individual cravings and shared enjoyment.
In celebration of this sweet alliance, SMOOR stores will showcase a co-branded fridge, that will store the essence of both brands, with this creamy smooth ice cream. This unique offering is poised to become a favourite among patrons of both brands.
Vimal Sharma, Founder and CEO, SMOOR said, "We are thrilled to partner with Hangyo Ice Creams to bring our customers a new dimension of indulgence. This collaboration allows us to extend our commitment to quality and innovation into the ice cream category, offering our patrons an even more comprehensive luxury dessert experience."
To mark the launch of this exciting venture, SMOOR has planned a series of special experiences for its customers. Staff members at SMOOR stores will don co-branded aprons and offer free tasting samples to all visitors, allowing them to experience the magic of these new flavours firsthand. Additionally, as a gesture of appreciation,
“This partnership is aimed at creating a new dessert culture that bridges the gap between traditional ice cream and gourmet chocolate experiences. We invite customers to explore a whole new world of flavours and textures that delight their tastebuds with a truly sweet and memorable experience,” added Sankeern Pai,Business Development Head, Hangyo Ice Creams.
This collaboration represents a significant milestone for both SMOOR and Hangyo Ice Creams in their ongoing mission to provide premium dessert experiences to discerning customers. By combining their respective strengths, the two brands are set to create a new benchmark in the luxury dessert market, offering products that promise to delight the senses and elevate the ice cream experience.