Qatar Airways is excited to announce its partnership with the UEFA Champions League, a collaboration that extends through 2030 and reinforces its mission of uniting people through the power of sport. Recognized as the World’s Best Airline by Skytrax in 2024, this partnership builds on its previous sponsorships of UEFA EURO 2020 and UEFA EURO 2024, and includes rights to the UEFA Super Cup, UEFA Youth League, and UEFA Futsal Champions League.
The UEFA Champions League, known for its thrilling competition and top-tier talent, captivates millions of football fans globally each season. This prestigious tournament not only represents the pinnacle of European club football but also embodies values of excellence, perseverance, and international unity—principles that resonate with Qatar Airways' core mission.
The revamped UEFA Champions League format features a dynamic 36-team league phase, aligning perfectly with Qatar Airways’ extensive connectivity across Europe, serving over 50 destinations from its hub at Hamad International Airport in Doha, recognized as the World’s Best Airport by Skytrax in 2024. This partnership underscores the airline’s commitment to providing world-class service and unforgettable experiences for football fans worldwide.
To celebrate this partnership, the Qatar Airways Privilege Club will offer UEFA Champions League fans discounts of up to 12% on flight fares and exclusive ticket promotions. Fans can also enjoy bespoke travel packages designed to enhance their matchday experiences.
Engr. Badr Mohammed Al-Meer, Qatar Airways Group CEO, stated, "We are thrilled to partner with UEFA. As the Official Airline Partner of the UEFA Champions League, we are committed to transporting thousands of fans to this prestigious event. Our partnership not only strengthens our ties to Europe but also aligns with our vision of fostering unity and celebrating excellence through our extensive global network."
UEFA President Aleksander Ceferin added, "Qatar Airways and UEFA share a passion for sports and excellence in global business. This partnership is rooted in our mutual commitment to providing exceptional experiences for football fans worldwide. We are excited to elevate our collaboration as we enter a new era for the UEFA Champions League."
To kick off the announcement, Qatar Airways released a vibrant campaign video featuring Brazilian football legend Ricardo Kaka as a pilot making a special passenger announcement, with English football icon Rio Ferdinand enjoying the airline’s acclaimed Business Class Qsuite. Notable football journalist Fabrizio Romano also makes an appearance, delivering his famous catchphrase, “Here we go!” The star-studded campaign includes contributions from PSG Féminines player Sakina Karchaoui and football content creator OussiFooty.
Qatar Airways' sponsorship portfolio now spans both national and club football competitions, including partnerships with FIFA, UEFA, and the AFC. This extensive involvement highlights Qatar Airways' commitment to the sport.
Through this partnership, the national carrier of Qatar aims to strengthen its presence in Europe, promoting its brand during UEFA Champions League matches throughout the season. This dedication to sports fans is reflected in its broad portfolio of partnerships across various sports, including FIFA, AFC, Paris Saint-Germain, FC Internazionale Milano, the Royal Challengers Bangalore, Formula 1®, MotoGP, the IRONMAN Triathlon Series, and more.