Emaar Hospitality Group, the hospitality and leisure business of Emaar Properties PJSC, announced the roll-out of its 28th upcoming hotel project – the signature Address Fashion Avenue, located directly opposite the iconic Burj Khalifa and linked to the Fashion Avenue in The Dubai Mall that is currently being expanded.
Address Fashion Avenue, featuring the 167-room Address Fashion Avenue hotel and Address Residences Fashion Avenue with only 78 high-end residences, also marks the Group’s 20th hotel project under its premium luxury brand Address Hotels + Resorts, and the 12th Address project in Dubai.
With two other hotel brands, the upscale lifestyle Vida Hotels and Resorts, and the contemporary Rove Hotels, Emaar Hospitality Group now has 11 operational hotels and 28 hotel projects in the pipeline in Dubai and international markets including Saudi Arabia, Bahrain, Egypt and Turkey.
Address Fashion Avenue stands out for its spectacular location next to Burj Khalifa, and near the Mohammed bin Rashid Boulevard. Linked directly to the Fashion Avenue, a veritable showcase of flagship outlets by the world’s leading fashion brands in The Dubai Mall, the project is one of the last developments in Downtown Dubai.
Olivier Harnisch, Chief Executive Officer of Emaar Hospitality Group
With 28 upcoming projects and 11 operational hotels, Emaar Hospitality Group has set a distinctive imprint in the hospitality sector. As our flagship hotel brand, Address Hotels + Resorts has been a driving force of our growth, with its positioning of ‘where life happens’ resonating with our guests and residents. The new Address Fashion Avenue is even more exceptional not only because it is the 12th Address project in Dubai but also for its unique location by Burj Khalifa and linked directly to the expanded Fashion Avenue of The Dubai Mall.
The hotel and serviced residences will appeal to those value exclusivity, love fashion and wish to make a personal statement on their preferences and aspirations. With Dubai fast evolving as a global fashion hub, the project will appeal to the trendy and trend-setters. Address brings enriching experiences for our guests, and we will continue to enrich their lives with luxury, style and elegance.