Uber, the global ride-hailing leader, has unveiled its latest brand campaign featuring the beloved father-son duo, Jackie Shroff and Tiger Shroff. This campaign seeks to transform perceptions of urban mobility by highlighting how Uber simplifies travel, freeing users from the stress of finding transportation and allowing them to make the most of their time.
The campaign showcases Uber's diverse offerings, including Uber Moto, Uber Auto, Uber Intercity, and the newly introduced Uber Shuttle.
While today's youth have grown up with the convenience of Uber, their parents and grandparents remember a time when commuting was far more challenging. A recent Censuswide survey revealed that an impressive 89.8% of respondents defined an easy commute as simply tapping their phones to book a ride. Among younger participants aged 18 to 25, 76.8% noted that technology has revolutionized their travel habits, enabling them to utilize their time more effectively—a sentiment echoed by 72% of respondents over 45.
This campaign creatively pairs Jackie and Tiger Shroff to illustrate the stark contrast between past transportation struggles and the convenience of modern ridesharing. This marks the first time the duo has collaborated on a commercial brand campaign.
At its core, the campaign tells an engaging intergenerational story, highlighting the evolution of urban commuting and showcasing the ease of today’s travel experiences.
Produced by Fuel Content and developed by FCB India, the campaign promises to resonate with audiences.
Ameya Velankar, Head of Marketing at Uber India, commented, “Uber has fundamentally transformed how we travel, bridging generational gaps with solutions tailored to diverse needs. While we recognize that challenges can be valuable, we believe there’s always a simpler way to move—just a tap away. Featuring Jackie and Tiger Shroff captures this shift beautifully, as their chemistry perfectly represents Uber’s mission to meet all mobility needs.”
Director Vasan Bala added, “Working with Jackie and Tiger on this Uber campaign was a fantastic experience. Their on-screen dynamic is refreshing, and the teams at FCB and Fuel ensured a smooth and enjoyable shoot.”
The integrated campaign will run for about 20 weeks across various platforms, including OTT, TV, online video, out-of-home advertising, and digital/social media, along with innovative consumer engagement activities.